These case studies were developed as part of a USDA-funded grant project to increase students’ awareness and knowledge of issues in food, agriculture, natural resources, and human sciences. The developed materials are now available for others to adopt for their own courses.

Brief overviews of each case study:


The case studies featured on this website are the result of months of planning and collaboration between faculty members at three universities.

Team members developed each case study to increase students’ understanding of important agricultural issues while enhancing their their communication skills. The case study development also involved the creation of original videos that feature interviews with experts and key stakeholders.

In addition to the videos, the case studies have corresponding instructor guides and detailed PowerPoints to encourage integration in classes.

Team Members

Courtney Meyers, Ph.D., is an Associate Professor in the Department of Agricultural Education and Communications at Texas Tech University. She is the Principle Investigator for the project and author for two case studies – “Blue Bell Crisis Communication” and “Water Conservation”.

Ricky Telg, Ph.D., is a professor in the University of Florida’s Department of Agricultural Education and Communication. He coordinated the video production and curriculum development for two case studies – “Apalachicola” and “Invasive Species”.

Becky Raulerson is a Lecturer in the Agricultural Education and Communication Department at the University of Florida. She integrated the case studies in her class at UF and was fundamental in revising the case studies for broader implementation.

Katie Abrams, Ph.D., is as an Assistant Professor in the Department of Journalism and Technical Communication at Colorado State University. She was the lead-author for the “Antibiotics in Animal Agriculture” case study.

Alexa Lamm, Ph.D., is an extension evaluation specialist and an Associate Professor in the Department of Agricultural Leadership, Education and Communication at the University of Georgia. Dr. Lamm serves as the evaluator for this project.

Erica Irlbeck, Ed.D., is an Associate Professor of Agricultural Communications at Texas Tech University. Dr. Irlbeck contributed her expertise in video production for the “Blue Bell” and “Water Conservation” videos.